Realising a music video also creates buzz around the song, making people listen to it more, promotes the album as people will become interested because of the music video.
The music video is also for entertainment purposes as it gives the audience a visual to enjoy while listening to the song.
Along with the visual, it gives the artist a chance to boost their 'star image' as many videos show them performing to lots of people, giving them a visual of looking like huge celebrities. In some cases, this is an over exaggeration to the actual artists use this to boost their image in hopes to get a real image that looks like this.
Product placement is used in many videos to advertise products which have payed the record company to use. this is shown here in the music video for Lady Gaga's 'Telephone' as she is seen with diet coke cans in her hair
Many music videos have a narrative. This is ususally becasuse many songs have a narrative in them, music videos include the lyrics by having a relationship the lyrics and the visuals
this can be shown in David bowie's 'China Girl' as the afore mentioned girl is shown with Bowie in the video.Some music videos are for songs on a film soundtrack, therefore by using clips from the film, it is not only promoting the artist but also the film the song is in. this can be shown in Paramore's song 'Decode' as it was on the Twilight (2008) Soundtrack
The basic structure for a music video is to 4 miniutes, however some last longer and have a story or narrative with them. This is shown in the music video for Gwen stephani's 'What you waiting for'
Music videos contain elements
Thematic – means that within the music video, there is a theme running through it which is noticeable
Symbolic – this means that there are placed symbols for the audience to analyse. This can often me mixed with hidden messages within music videos.
