Evaluation Question 2 - How effective is the combination of the main product (your music videos) and ancillary tasks (digipack and magazine advert) ?

How effective is the combination of your main product and ancillary texts?

The themes used within our main product and ancillary texts link together because of the constant use of similar colours and images. Ben Pavitt, The artist, is shown in the same costume in the digipack images as in the video.

The biggest aspect that links the music video, digipack and magazine advert is that the main images are all in black and white and are taken from the location of the music video. This will make the promotional package more recognisable as they match.

We decided that we would use the outdoor image of the artist without the party scene to make the minimalistic look of the ancillary tasks more prominent.  The reasoning of this is that we could make the products link better as the black and white images will be the first part you see when looking at the products. This also gives more reasoning to the black and white shots in the music video as it highlights to the isolation within all the shots of the artist in comparison to the vivid coloured shots.

The fonts used for the digipack match the magazine advert fonts to show consistency between the two. However, we wanted separate fonts for the artist’s name and the album to make them more prominent on the ancillary tasks.

The use of black and white is shown within the music video and is seen on both ancillary tasks. This allows consistency throughout the whole promotional package. The photos in colour of the party has the same colouring as to what we used in the music video. This is to link the digipack and the music video together.