Magazine advertisement analysis 1

The advert that I have analysed is for Panic! at the Disco's album 'Pretty Odd'

Media language: The biggest text on the advertisement is the Band's name. This will make it clear that this is who the album is by. Underneath this is the album cover with the album name 'Pretty Odd'. This will tell people what to look out for in stores. The next biggest chunk of text is 'The new album in stores march 24th' which will let people the most vital information for selling the product, when it is available to buy. This is crucial otherwise their sales would be less than expected. Most of the page is covered by the album cover and the name of the band. The rest of the page complements the album cover making it all match and look good together. At the bottom of the poster it features social media links such as their own website and record company and their site. it also talks about the deluxe version available only online and the latest single from the album is mentioned to help boost sales as people who like the single will most like the whole album and buy it, increasing sales.

Representation: The imagery is bright and colourful using pastel colours, giving it more of a vintage look. The use of the flowers and butterflies connotes a calmer, softer rock style of music compared to the last album. In my eyes it reminds me of the 60's/70's with the flower power era. Therefore I feel that he music will be based around this era with more calmer tones. the dark purple and gold complements each other making a good base for the rest of the colourful album art to go on top.

Institution: The record company and additional information on the bottom of the poster allows the audience to look into more detail of the band and the album, and the record company can be searched to see any other artists with the same genre as Panic! at the Disco. There is nothing offensive on this poster and it was shown in the music magazine kerrang! This is sold in shops that anyone can look at, which makes it suitable for children to see.

Audience: the target audience for Panic! at the Disco is around ages 13-25 which is quite wide. As each album had a different overall sound the target audience changes between each. Someone may prefer one album style to another. Magazines such as Kerrang! Which is for a slightly younger audience and NME which is suited for a slightly older audience have reviewed this album and the bands others, this implies that these magazines would have this advert inside one of their issues. As there are no pictures of the members of the band on the advert, this connoted that they are more about the music than their image and want to be taken seriously as a band. From the overall look of the advert the colouring and style would suggest that the marketing for the album is focused on a more stereotypical female audience. Although their target is usually a mix between both genders and their music appeals to both.  

From analysing the advert, I now know what to look for in our own music advert.