Most music videos contain a narrative. Usually the lyrics within the song are used to either reflect or help enhance the emotions conveyed in the narrative; this is why analysing lyrics is important. Without looking at the lyrics before planning out and pitching a music video idea, your vision and lyrics could clash and not complement each other.
According to Goodwin's theory, the lyrics and the visuals should match at some points. Looking back at music videos that i have analysed, I have noticed this and it has made me think about the lyrics to our own song and how we can incorporate Goodwin's theory of the relationship between the lyrics and visuals and execute it in our final video.
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