Lyric analysis and their importance

Most music videos contain a narrative. Usually the lyrics within the song are used to either reflect or help enhance the emotions conveyed in the narrative; this is why analysing lyrics is important. Without looking at the lyrics before planning out and pitching a music video idea, your vision and lyrics could clash and not complement each other.

According to Goodwin's theory, the lyrics and the visuals should match at some points. Looking back at music videos that i have analysed, I have noticed this and it has made me think about the lyrics to our own song and how we can incorporate Goodwin's theory of the relationship between the lyrics and visuals and execute it in our final video.

Magazine advertisement 2

Media Language: the biggest text on the advert is the date of the album 'Out 11th Jan' telling people that it is going to be out on this day, preparing people to be able to buy it; and the name of the band 'all time low' this tells the audience of the band and could attract new audience. this are the two most important pieces of information the next biggest text on the advertisement is the album name. this is located under the band name so naturally your eyes will lower down the page. The information on the page is the most important bits of information because this is what the general public will see and you need to make this information stick so people will be interested. If there is a lot of information that is unnecessary then the audience wont pay attention to what is needed. the bottom of the poster contains the formats you can buy it on and a website to buy a physical copy online. his will help boost sales because people now don't need to leave their home to purchase the item.

Representation: the bright colours at the top of the advert connote an upbeat and lively album while the band name being held up by tape connotes that they are down to earth and still thinking about their early days of playing when they were unsigned and focusing on the music rather than their fame. the use of the black at the bottom makes the information stand out and it complements the bright colours above. No members of the band are shown which shows that they are more focused on the music rather than the look of the band.

Institution: the website for the band are at the bottom of the advertisement. this allows the audience to explore the band and find out information about them including  their other albums and up coming dates. this advert was taken from kerrang! which is a magazine that is sold in many public shops and therefor has to be non offensive as children could read it. Using non-offensive advertisements will allow more public coverage as there are less barriers to get past.


Audience: The age range for You me at Six is around teenagers you young adults of all genders. The bands advertisements have been in many magazines such as 'Q' magazine and Kerrang! magazine. Kerrang! is for a younger audience where as Q is for a much older target audience. this tells me that they want to extend the age range of their audience by publicising in many different places. The look of the magazine advert connotes how it is not aimed at a specific gender and the colour almost gives a visual representation of their own music.

Magazine advertisement analysis 1

The advert that I have analysed is for Panic! at the Disco's album 'Pretty Odd'

Media language: The biggest text on the advertisement is the Band's name. This will make it clear that this is who the album is by. Underneath this is the album cover with the album name 'Pretty Odd'. This will tell people what to look out for in stores. The next biggest chunk of text is 'The new album in stores march 24th' which will let people the most vital information for selling the product, when it is available to buy. This is crucial otherwise their sales would be less than expected. Most of the page is covered by the album cover and the name of the band. The rest of the page complements the album cover making it all match and look good together. At the bottom of the poster it features social media links such as their own website and record company and their site. it also talks about the deluxe version available only online and the latest single from the album is mentioned to help boost sales as people who like the single will most like the whole album and buy it, increasing sales.

Representation: The imagery is bright and colourful using pastel colours, giving it more of a vintage look. The use of the flowers and butterflies connotes a calmer, softer rock style of music compared to the last album. In my eyes it reminds me of the 60's/70's with the flower power era. Therefore I feel that he music will be based around this era with more calmer tones. the dark purple and gold complements each other making a good base for the rest of the colourful album art to go on top.

Institution: The record company and additional information on the bottom of the poster allows the audience to look into more detail of the band and the album, and the record company can be searched to see any other artists with the same genre as Panic! at the Disco. There is nothing offensive on this poster and it was shown in the music magazine kerrang! This is sold in shops that anyone can look at, which makes it suitable for children to see.

Audience: the target audience for Panic! at the Disco is around ages 13-25 which is quite wide. As each album had a different overall sound the target audience changes between each. Someone may prefer one album style to another. Magazines such as Kerrang! Which is for a slightly younger audience and NME which is suited for a slightly older audience have reviewed this album and the bands others, this implies that these magazines would have this advert inside one of their issues. As there are no pictures of the members of the band on the advert, this connoted that they are more about the music than their image and want to be taken seriously as a band. From the overall look of the advert the colouring and style would suggest that the marketing for the album is focused on a more stereotypical female audience. Although their target is usually a mix between both genders and their music appeals to both.  

From analysing the advert, I now know what to look for in our own music advert.